3 tips voor een hogere conversie op je website.

1. Maak gebruik van afbeeldingen.

Hoewel het juiste gebruik van tekst erg belangrijk is voor SEO en lead-conversie, moet de kracht van afbeeldingen niet onderschat worden. Door het inzetten van de juiste afbeeldingen, kun je je sales een flinke boost geven. Met de juiste afbeeldingen kun je emotie of een verhaal overbrengen in slecht een oogopslag!

2. Maak gebruik van A/B Testing

Het Idee van A/B Testing is in principe heel simpel. Je stuurt een X aantal gebruikers naar Design A en een X aantal gebruikers naar Design B. Je vergelijkt onderling de resultaten en gaat verder met het best presterende design. Vervolgens maak je hier weer een aantal aanpassingen aan en vergelijk je hier de resultaten van enzovoort.

3. Houd het zo simpel mogelijk voor de eindgebruiker

Probeer zoveel mogelijk drempels te vermijden, houd je website simpel en vermijdt overbodige stappen. Zodra een webshop / check-out proces rommelig oogt, kan dit gebruikers afschrikken. Zorg er ook voor dat de focus van je site niet op allerlei randzaken ligt, maar op je eindproduct. De gebruiker moet niet te veel worden afgeleid van je producten.

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